Abu AB

Abu AB - Pure Fishing is a company that manufactures sporting goods and had a total of 70 employees in 2023. The number of employees has decreased by 14 people since 2022 when 84 people worked at the company. The company is a limited company that has been active since 1972. In 1921, by the river of Mörrum in Svängsta, Sweden, Carl August Borgström founded AB Urfabriken. The company manufactured pocket watches, telephone timers and taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. Abu Garcia's influence on the sportfishing community is unmatched.